Market research is the bedrock of any successful business strategy. But let's be honest: it’s a grind. It's a time-consuming, resource-intensive process of sifting through competitor websites, analyzing pricing pages, trawling through customer reviews, and trying to spot trends in a sea of data. What if you could delegate that entire, complex workflow to an AI?
Not just a chatbot that answers questions, but a true Autonomous Worker that understands a complex goal, executes a multi-step plan, and delivers a finished report.
We decided to put this to the test. Our experiment's subject? Lexi, an autonomous AI digital worker. The task? To conduct comprehensive market research from a single command.
First, we needed to define what "comprehensive market research" means in this context. We broke it down into four key components:
This isn't a simple question-and-answer task. It's an agentic workflow—a process that requires planning, tool use (like web browsing), data analysis, and content generation.
Instead of assembling a team of analysts, we assigned the entire project to Lexi. On the .do platform, you don't just "prompt" an AI; you hire a "digital worker," give it a goal, and let it manage the execution autonomously.
Here’s what that looks like in practice. Using the .do SDK, we assigned the task with a simple API call:
import { Do } from '@do-inc/sdk';
// Initialize the platform client
const secret = new Do(process.env.DO_API_KEY);
// Hire Lexi, the autonomous digital worker
const lexi = secret.agent('lexi');
// Assign the market research task to Lexi
const result = await lexi.run({
task: "Conduct a market analysis for a new B2B SaaS product in the project management space. Identify the top 5 competitors, summarize their key features and pricing, analyze customer reviews for common pain points from G2 and Capterra, and compile a summary report in markdown format."
});
// Get the structured output from Lexi
console.log(result.reportUrl); // Link to the generated market research report
That’s it. We defined the task with a clear, high-level goal and let Lexi handle the "how."
Behind the scenes, Lexi didn't just process text. It formulated a plan:
A short while later, the result was ready. Lexi returned a JSON object containing a link to the final report. So, did it succeed?
The output was staggering. The report included:
The AI Agent didn't just fetch information; it understood, analyzed, and synthesized it into strategic insight. It completed a task that would have taken a human analyst days in just a matter of minutes.
This experiment highlights a fundamental shift in AI. We are moving beyond prompts and into the era of the Digital Worker. Lexi turns a complex, human-centric service (market research) into a simple, scalable, on-demand piece of software.
By integrating Lexi into your applications, you can trigger complex business automation workflows as easily as any other API call.
Q: What is Lexi?
A: Lexi is an advanced autonomous AI agent available on the .do platform. It's designed to understand and execute complex business tasks, functioning as a digital worker that you can hire and manage via an API.
Q: Can Lexi work with my company's data?
A: Absolutely. Lexi can be configured to securely access your cloud applications, databases, and internal APIs to perform tasks using your existing toolset, all within a secure, isolated environment.
Q: How do I integrate Lexi into my applications?
A: You can easily integrate Lexi using the .do platform's simple APIs and SDKs. Hire Lexi, assign a task, and receive the results as a structured JSON object, just like any other software service.
The answer to our initial question is a resounding yes. An AI Agent isn't just capable of conducting market research; it can do it faster, more efficiently, and at a scale previously unimaginable.
The era of the Autonomous AI Worker is here. Complex processes are becoming simple services, and the power to automate knowledge work is now available through an API.
Ready to hire your first digital worker? Meet Lexi at lexi.do.